As US newspaper drowns in a sea of red link, publishers are desperately searching for ways to survive in a digital future.

Some are toying with the idea of charging readers for news on the Web while others are ganging up to extract money from powerful aggregators such as Google News which link to their articles.

Online advertising is seen as a potential savior in some newsrooms although it currently accounts for less than 15% of revenue at most US dialers.

Another proposal gaining currency is selling digital subscriptions through electronic readers similar to Amazon’s popular Kindle.

Japanese electronics giant Sony is also reported to be adapting its e-book reader for daily content and Apple is rumored to be developing a full-color media tablet of its own.

Amazon’s Kindle is designed for electronic books but the new device has a screen roughly the size of a standard sheet of paper and is more geared towards periodical.


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